In cheetah-print footie pajamas, Maddie Kenyon, 13, strolled through the parking at Kmart in Petaluma with her mom, sporting the same outfit she wore to Target's Thanksgiving shopping madness about 18 hours earlier.
"She's my &‘line sitter,' " said her mother, Christy Kenyon, of Petaluma. "You need to have someone watch your things while you stand in line."
Patience paid off, and the pair got deals on the gifts they wanted after waiting two hours to check out Thursday night. But they slept in Friday morning, and by the time they got back to the stores for round two, many of the sales had expired.
Around Sonoma County, reactions to Black Friday's creep into Thanksgiving were mixed after Target, Walmart, Kmart, Toys "R" Us and Sears all opened at 8 or 9 p.m. on the holiday.
"It's too bad," said Teri Clark, a registered nurse from Petaluma who shopped with her husband. "It does take away the whole spirit of what we're doing this for."
"But as soon as one (store) does it, everyone else has to," said her husband, Scott. "That's the state of the economy."
Leilani Seavey, 30, and her husband, Matt, 29, of Petaluma on Friday morning spent about $400 on clothes at Kohl's and received a voucher for $100 to spend Monday.
Leilani Seavey had been out all morning after hitting Target with her friends the night before.
"I wasn't a fan of having the stores open at 9," Seavey said. "I just felt rushed, getting everything done, between making dinner and cleaning up. But it's a tradition for me and my friends."
Cassandra Sanchez, 22, a sales worker at Kmart, missed her family's Thanksgiving dinner because she had to be at work at 6 p.m. After working into the wee hours Friday, she caught a few hours of sleep and was back at the store Friday morning.
"That's kind of what you expect when you work in retail," Sanchez said. "I didn't want to go back to sleep because I knew I wouldn't get back up, so I decided to come in and shop."
Not everyone was in the mood for shopping.
Outside Wal-Mart in Rohnert Park, Dana Bellwether, 62, a retired teacher, handed out flyers calling for better wages and benefits for workers.
"We're here to support the strike by trying to get Walmart's revenues down today," Bellwether said.
None of the workers at the store were participating in the protest.
Mhana Mason, 49, an event videographer and graphic designer, held a sign that read "Strike" to encourage union building.
"I was raised very poor, and I understand what being really hungry is," Mason said. I'm not in danger of being fired, so I'm out here today."
Despite the protests, Wal-Mart reported its strongest Black Friday ever. From 8 p.m. through midnight, the retail giant reported processing nearly 10 million register transactions nationwide and almost 5,000 items a second. (To read about other Wal-Mart protests across the U.S., please turn to Page C6.)
Most shoppers were undeterred by the protests.
Lillian, 58, of Rohnert Park, who declined to give her last name, picked up canned gravy, air fresheners, underwear and other necessities that were on sale.
"At least they have a job," Lillian said. "I've been looking for a job since a year ago, and I didn't get anything."