Maureen "Mo" McElroy has resigned as president and chief executive officer of the Healdsburg Chamber of Commerce.
McElroy announced this week she is leaving to pursue her own consulting business.
"I have a contract and I'm excited about it," McElroy said Friday of her first client, the Sonoma County Tourism Bureau.
She will be responsible for the launch and management of the bureau's Certified Tourism Ambassador Program.
The nationwide program trains front-line hospitality employees and volunteers to create positive encounters with tourists.
McElroy, who has held the Healdsburg Chamber of Commerce job since January 2011, will step down effective July 21.
"We're sorry to see her go," said Bob Fraser, chairman of the Board. "Obviously she established some creative, interesting programs. We're excited about some of the things she's done here."
In Healdsburg, McElroy spearheaded creation of a new Tourism Improvement District funded by local hotel and innkeepers with a $300,000 annual marketing budget.
She worked to revitalize the Downtown Business District. She also launched the Visitors Bureau Advisory Board to create a tourism marketing plan and events, such as the Epicurean Winter promotions and support for a series of "Excellent Service" workshops.
And she oversaw creation of new Chamber office space and an expanded staff in the H2 Hotel building.