ST. PAUL, Minn. — The University of Kansas is buying up website names such as www.KUgirls.xxx and www.KUnurses.xxx. But not because it's planning a Hot Babes of Kansas site or an X-rated gallery of the Nude Girls of the Land of Aaahs.
Instead, the university and countless other schools and businesses are rushing to prevent their good names from falling into the hands of the pornography industry. Over the past two months, they have snapped up tens of thousands of ".xxx" website names that could be exploited by the adult entertainment business.
"Down the road there's no way we can predict what some unscrupulous entrepreneur might come up with," said Paul Vander Tuig, trademark licensing director at the Lawrence, Kan., school.
The university spent nearly $3,000 in all. It plans to sit on the .xxx names and do nothing with them.
The brand-new .xxx suffix is an adults-only variation on .com. The .xxx name went on sale to the public for the first time this week, promoted as a way to enable porn sites to distinguish themselves and a means of making it easier for Internet filters to screen out things parents don't want their children to see.