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Interest spikes in Pinterest, notably from women

  • This screen shot shows a page of women's products from Pinterest. The site’s popularity has exploded in recent weeks. In a twist, though, the surge is driven not by the usual geek crowd of young men from New York and San Francisco, but by women who live in the Midwest and the central U.S. They use the sleek, photo-heavy Pinterest for fashion inspiration, wedding planning and home design, or just to post photos of puppies. (AP Photo/Pinterest)

NEW YORK (AP) — Oh, you pretty things. Just look at the mama giraffe nuzzling a baby giraffe, that lovely idea for an indoor planter made of mason jars and those perfectly cooked bacon strips cooling on a plate. This is what people are circulating on Pinterest, the latest website-of-the-moment for sharing things you love.

Clean and simple to use, Pinterest attracts people who need to organize the chaos of Internet-age information overload. It serves as an online scrapbook of images they find on the Web, a place to post fashion inspirations, decorating aspirations and more. It's a digital dream collage, a recipe box and a corkboard full of magazine clippings all at once.

The site's popularity has exploded in recent months, making it one of the fastest-growing websites in history. Its ascent to 10 million monthly visitors happened faster than Facebook, Twitter or any other site tracked by comScore.

What makes Pinterest's surge unusual is that it's driven not by the usual geek crowd of young men from New York and San Francisco, but by women, many of whom live in the Midwest and the central U.S. They use the sleek, photo-heavy website for fashion ideas, wedding planning and home design, or just to share photos of puppies.


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