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New Internet suffix bids include '.lol,' .'bank'

  • In this photo taken Friday, June 8, 2012 Alex Stamos CTO of Artemis Internet, an NCC Group Company, poses by a domain name poster at their offices in San Francisco. Some 2,000 proposals have been submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. These suffixes would rival “.com” and about 250 others now in use. The organization behind it, the Internet Corporation for Assigned Names and Numbers, will announce a full list and other details in London on Wednesday. (AP Photo/Eric Risberg)

NEW YORK — If Google has its way, you won't need to type "Google.com" any more to do your searches. You can simply access the search engine at ".Google."

Google's bid for ".Google" as an Internet suffix is among about 2,000 proposals submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. Google Inc. also wants to add ".YouTube" and ".lol" — the digital shorthand for "laugh out loud." Others want approval for ".doctor," ''.music" and ".bank."

If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, for instance, even as they keep their existing ".com" name. One day, you might go to "comedy.YouTube" rather than "YouTube.com/comedy."

The organization behind the expansion, the Internet Corporation for Assigned Names and Numbers, will announce in London on Wednesday which suffixes have been proposed. Google and a handful of other companies disclosed some of their bids ahead of time. Most proposals, however, remain a mystery.

From a technical standpoint, the names let Internet-connected computers know where to send email and locate websites. But they've come to mean much more. Amazon.com Inc., for instance, has built its brand around the domain name.


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