SACRAMENTO — A California initiative to increase the tax on tobacco to pay for cancer research has failed by less than a percentage point after remaining too close to call for more than two weeks.
With about 5 million ballots cast, opponents of Proposition 29 led by about 28,000 votes. The Associated Press analyzed areas where the roughly 105,000 uncounted votes remain and determined Friday there were not enough places where "yes" was winning to overcome the deficit.
Cyclist Lance Armstrong, a cancer survivor, headed the plan to add $1 to the cigarette tax. Tobacco companies, led by Philip Morris, meanwhile pushed the opposition campaign, pouring millions of dollars into an advertising blitz that whittled away support. Polls showed approval peaked around two-thirds in March but fell dramatically in the weeks before the June 5 balloting.
On Friday, the Prop 29 was failing 50.3 percent to 49.7 percent.
Support for the initiative was strongest in the San Francisco Bay Area, while more conservative places like Southern California's Inland Empire opposed it.
Had the measure passed, Californians would still have paid only the 16th highest tobacco tax in the nation, at $1.87 per pack.
Proponents said they would be back.
"This came so close, I think this is worth another try," said Stan Glantz of the University of California, San Francisco's Center for Tobacco Control Research and Education. "I think it would be horrible if Philip Morris and Reynolds get away with this."
He suggested that cigarette tax supporters might turn to the Legislature, though lawmakers routinely reject attempts to raise tobacco taxes.
The opposition campaign will wait until all the votes have been counted before declaring victory, spokeswoman Beth Miller said.
Opponents of the measure raised $47 million to fight it, a huge sum even by California standards. By comparison, Jerry Brown spent about $36 million in his successful 2010 bid to become governor of California. Wisconsin Gov. Scott Walker and his allies spent $47 million to beat back his recall challenge on June 5.
Armstrong and a coalition of anti-smoking groups raised about $12 million to bolster the measure, including $500,000 from New York City Mayor Michael Bloomberg.
In a statement Friday, Lance Armstrong Foundation President Doug Ulman framed the issue as one of life and death.
"The defeat of this life-saving initiative is a genuine tragedy," he said. "Big Tobacco lied to voters to protect its profits and spent $50 million to ensure it can continue peddling its deadly products to California kids."
While raising the price of tobacco is a proven way to reduce smoking rates, especially in young people, campaign ads sponsored by tobacco companies focused on pocketbook issues. The ads noted money would be raised in California through the tax but wouldn't necessarily stay in the state for research. The campaign also raised the specter of an out-of-control bureaucracy that would be set up to oversee collection and distribution of the money.
The strategy didn't just stir doubt in the minds of voters.