NEW YORK — Mary J. Blige was added to the bill of NBC's Friday telethon benefiting victims of superstorm Sandy, and HBO has agreed to televise it.
The telethon is scheduled to air at 8 p.m. Eastern and Western times, with Bruce Springsteen, Jon Bon Jovi, Billy Joel, Sting and others performing to benefit the American Red Cross and its disaster relief efforts.
The event, with Matt Lauer as host, is heavy on stars identified with New Jersey and the New York metropolitan area, which took the brunt of this week's deadly storm. Actor James Gandolfini of "The Sopranos" and comic Jon Stewart will also participate.
It will air across the stable of NBC Universal networks, including USA, CNBC, MSNBC, E! Entertainment, The Weather Channel and Bravo.
NBC Universal invited other networks to televise the event, but so far only HBO, Discovery Fitness & Health and Velocity have signed on.