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Yahoo revamps email in bid to catch up with Gmail

  • In this undated image made available by Yahoo the company's recently retooled free email service is shown on mobile devices. Aside from the new look aimed at regaining some of the ground Yahoo lost to Google's popular alternative, Yahoo introduced Tuesday, Dec. 11, 2012, email apps for the iPhone, iPad and mobile devices running on the new Windows 8 operating system. (AP Photo/Yahoo)

SAN FRANCISCO — Yahoo is spiffing up and expanding its email service in an attempt to regain some of the ground lost to a Google alternative that lured away millions of users.

The changes unveiled Tuesday are meant to make Yahoo's email faster and easier to use on the Web. To cater to the growing audience checking their email on smartphones and tablet computers, Yahoo also introduced mobile apps for the iPhone, iPad and devices powered by Microsoft Corp.'s recently released Windows 8 system.

The company, which is based in Sunnyvale, Calif., also updated its email app designed for Google Inc.'s Android operating system.

The email overhaul is part of Yahoo CEO Marissa Mayer's crusade to give people more reasons to visit the company's online services and stick around longer. In doing so, Mayer hopes to sell more advertising and accelerate Yahoo's revenue growth after years of financial malaise. The stagnation has kept the company's stock price below $20 for more than four years. Yahoo shares were hovering near $30 before the company squandered an opportunity to sell itself to Microsoft for $33 per share in May 2008.

Yahoo's stock rose 9 cents to close at $19.52 on Tuesday. The stock has surged 25 percent since Yahoo hired Mayer from Google nearly five months ago.


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