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Students, alumni mock new UC logo

  • This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U." (AP Photo/Oakland Tribune)

OAKLAND — The new University of California logo is being mocked online by students and alumni who worry the new symbol will hurt the system's reputation.

Among other things, critics say the simple and contemporary design looks like the loading symbol for a computer operating system.

The logo features a small "C'' nesting inside a shield-shaped "U."

The Los Angeles Times (http://lat.ms/TQOeWJ ) says UC officials have been caught off-guard by the social media revolt.

Besides Twitter insults and a petition to restore the old logo in place for 144 years, students and alumni have taken to Facebook and posted Photoshop toilet-flushing images of the symbol.


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