OAKLAND — The new University of California logo is being mocked online by students and alumni who worry the new symbol will hurt the system's reputation.
Among other things, critics say the simple and contemporary design looks like the loading symbol for a computer operating system.
The logo features a small "C'' nesting inside a shield-shaped "U."
The Los Angeles Times (http://lat.ms/TQOeWJ ) says UC officials have been caught off-guard by the social media revolt.
Besides Twitter insults and a petition to restore the old logo in place for 144 years, students and alumni have taken to Facebook and posted Photoshop toilet-flushing images of the symbol.
One critic suggested tattooing the logo image on its creators' foreheads as punishment.
Information from: Los Angeles Times, http://www.latimes.com