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UC suspends new logo after widespread protest

  • This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U." (AP Photo/Oakland Tribune)

LOS ANGELES — The University of California on Friday suspended a new, modern looking logo after receiving widespread criticism about the contemporary design replacing the venerable institutional seal.

University Senior Vice President for External Relations Daniel Dooley said in a statement that although he believed the new logo would eventually gain acceptance, he wanted to respect the "significant negative response from students, alumni and other members of our community."

More than 46,000 people signed an online petition calling for the university to scrap the new logo, which features a yellow, fading "C'' inside a blue, shield-shaped "U."

Critics called it cheap, corporate-looking and unworthy of a prestigious university.

Dooley said many people misconstrued the new monogram as totally replacing the traditional "Let there be light" seal.


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