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Census to offer Internet option

WASHINGTON -- For the first time, the Census Bureau is giving U.S. households a chance to respond to government surveys over the Internet, part of a bid to save costs and boost sagging response rates in a digital age.

The new online option will supplement the traditional census mail-out operation. It is a major shift for the agency, which has relied almost exclusively on paper forms since 1970 but is now moving toward a more Internet-based system after spending a record $13 billion on the 2010 census.

"The online response option is part of an ongoing digital transformation at the Census Bureau," said Thomas Mesenbourg, the Census Bureau's acting director. "The Census Bureau is transforming to make responding to surveys more convenient, conducting surveys more cost-effective and America's statistics more accessible on digital and mobile devices."

Beginning this week, more than 3.5 million U.S. households that are randomly selected each year to participate in the American Community Survey will be sent letters asking them to respond online. The ACS questionnaire, formerly known as the census "long form," asks households for wide-ranging details from education and income to disabilities, language use and commute times.

The Census Bureau also will add a new series of questions on computer and Internet usage to the survey, with data gathered becoming available beginning in 2014.

If households don't respond within two weeks, the Census Bureau will send out copies of paper surveys and follow up with interviews by phone or in person.

At least initially, officials estimate the switch could shave $3 million off the price of conducting the American Community Survey, which costs taxpayers $215 million annually.

The American Community Survey is used to distribute more than $400 billion in federal funds for hospitals, roads and schools.

The ACS surveys being distributed this week mark the first time the government will offer an Internet option on such a wide scale to U.S. households, according to Frank Vitrano, the Census Bureau's associate director for the 2020 census. He said it currently offers the option in smaller surveys for more niche audiences, such as businesses. An Internet option also previously was provided on a limited basis in 2000, but only a small fraction of households participated. By 2010, census officials had backed away from an Internet-based survey.

Since then, countries such as Canada and South Korea have moved to make the Internet a regular part of their census operations. In more recent U.S. tests, about 50 percent of households responded when allowed to respond via the Internet, census officials said. The Census Bureau also has taken additional steps to boost digital security, requiring users to enter a randomly generated user ID to enter the survey site.


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