SAN FRANCISCO — The University of California has spent more than $4 million marketing its new online courses, but so far it's attracting few students outside the UC system.
The university began offering 14 UC-quality digital courses for college credit a year ago, aiming to generate new revenue by enrolling students worldwide.
The San Francisco Chronicle (http://bit.ly/UUg6ZK ) reports 1,700 UC students have taken the online courses, but only one not already enrolled at UC: a high school girl who paid $1,400 for a pre-calculus class. Four more non-UC students signed up Monday.
UC Online's interim director, Keith Williams, said its $4.3 million marketing effort is "taking longer than we'd hoped."
UC Online borrowed $6.9 million from the university and planned to pay back the loan by enrolling 7,000 non-UC students who would pay $1,400 to $2,400 per class.