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Nike: No plans for Oscar Pistorius in future ads

  • South African athlete Oscar Pistorius reacts, in court in Pretoria, South Africa, Friday, Feb 15, 2013, at his bail hearing in the murder case of his girlfriend Reeva Steenkamp. Pistorius was formally charged at Pretoria Magistrate’s Court with one count of murder after his girlfriend, Reeva Steenkamp, a model and budding reality TV show participant, was shot multiple times and killed at Pistorius' upmarket home in the predawn hours of Thursday. (AP Photo/Antione de Ras - Independent Newspapers Ltd South Africa-Star) SOUTH AFRICA OUT. NO MAGS

Nike said Monday that it has no plans to use Olympic athlete Oscar Pistorius in future ad campaigns after the South African sports star was charged with murder in the shooting death of his girlfriend.

Nike Inc. spokesman KeJuan Wilkins confirmed the shoe company's plans to The Associated Press. He declined to say whether Nike had previously had any plans for Pistorius, or whether it will pull current advertising that includes him.

Pistorius is a double-amputee who races on carbon-fiber blades and competed in the London Olympics last year. He has been charged with shooting and killing his girlfriend in his South Africa home.

A Nike Internet ad showing Pistorius starting to sprint in his blades with the caption: "I am the bullet in the chamber" has already been pulled.

Wilkins said the wording in the 2007 campaign "was in reference to Oscar's speed and performance on the track. Nike felt it was appropriate to take the ad down from Oscar's website recognizing the sensitivities of the situation."


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