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Yahoo redesign aims to make site more inviting

  • This image released by NBC shows host Savannah Guthrie, left, with Yahoo CEO Marissa Mayer on NBC News' "Today" show, Wednesday, Feb. 20, 2013 in New York as Mayer introduces the website's redesign. Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and linger for longer periods of time. The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look will start to gradually roll out in the U.S early Wednesday. (AP Photo/NBC Peter Kramer/NBC/NBC NewsWire)

SAN FRANCISCO — Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and stay longer.

The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look debuted Wednesday in the U.S., although it could take a few more days before everyone starts to see it.

It's the first time Yahoo has redesigned the page in four years. In that time, the company has seen its annual revenue drop by about 30 percent from $7.2 billion in 2008 to $5 billion last year as more online advertising flowed to rivals such as Internet search leader Google Inc. and social networking leader Facebook Inc.

Mayer, who spent 13 years helping to build Google into the Internet's most powerful company, has vowed to revive Yahoo Inc.'s revenue growth by establishing more of the company's services as daily habits that "delight and inspire" their users.

Yahoo.com's revamped home page figures to play a key role in determining whether Mayer, 37, realizes her ambition.


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