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Tech firms bumping up perks to recruit, retain

  • Google bicycles are shown at the Google campus in Mountain View, Calif., Friday, March 15, 2013. Companies say extraordinary campuses are a necessity, to recruit and retain top talent, and to spark innovation and creativity in the workplace. And there are business benefits and financial results for companies that keep their workers happy. (AP Photo/Jeff Chiu)

CUPERTINO — Apple's ring-shaped, gleaming "Spaceship Headquarters" will include a world class auditorium and an orchard for engineers to wander. Google's new Bay View campus will feature walkways angled to force accidental encounters. Facebook, while putting final touches on a Disney-inspired campus including a Main Street with a B-B-Q shack, sushi house and bike shop, is already planning an even larger, more exciting new campus.

More than ever before, Silicon Valley firms want their workers at work.

Yahoo CEO Marissa Mayer has gone so far as to ban working from home, and many more offer prodigious incentives for coming in to the office, such as free meals, massages and gyms.

This spring, as the tech industry is soaring out of the Great Recession, plans are in the works for a flurry of massive, perk-laden headquarters.

"We're seeing the mature technology companies trying to energize their work environments, getting rid of cube farms and investing in facilities to compete for talent," said Kevin Schaeffer, a principal at architecture and design firm Gensler in San Jose. "That's caused a huge transition in the way offices are laid out."


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