In addition to the relationship with Nestle Purina, which featured Grumpy Cat in an online video game series in March, the 1 ?-year-old mixed-breed feline has a merchandise line and reportedly has a movie deal in the works.
"She's very busy," Friskies spokeswoman Julie Catron said. "The first thing she'll do for us is receive the lifetime achievement award."
Catron isn't kidding. The feline will receive the award Oct. 15 in New York as Friskies honors the best cat videos of the year as chosen through an online vote.
Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix.