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Apple unveils new Macs, iPad ahead of holidays

The iPad Air will go on sale Nov. 1 and start at $499, while the iPad 2 will continue selling at $399.

A new, 13-inch MacBook Pro with Retina display is thinner and lighter, Schiller said, adding that the laptop has up to 9 hours of battery life, enough to "watch the entire trilogy of 'The Black Knight' on one charge." The notebook's new price is lower: $1,299, compared with $1,499 for the previous version.

A larger MacBook Pro, with a 15-inch monitor and 256 gigabytes of storage starts at $1,999, compared with $2,199 for the previous version.

The Mac Pro, a high-end desktop computer aimed at what Apple calls "power users," will be available in December for $2,999.

Apple also says nearly two-thirds of its mobile devices are running iOS7, the revised operating system it released in September. Twenty million people have listened to iTunes Radio about a month after its release.


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