65°
Cloudy
SUN
 65°
 51°
MON
 66°
 45°
TUE
 67°
 44°
WED
 60°
 46°
THU
 61°
 41°

Katie Couric to anchor Yahoo's video news coverage

  • FILE - This Oct. 23, 2013 file photo shows TV host Katie Couric at the Somaly Mam Foundation Gala in New York. Couric is joining Yahoo to anchor a news program for the Internet company as it tries to expand its audience and sell more advertising. An announcement on Monday, Nov. 25, confirms recent published reports that Couric would diversify into online video programming after spending decades in broadcast television as a talk-show host and news anchor. The 56-year-old Couric will continue to host her daytime talk show, "Katie," on ABC even after she becomes Yahoo's "global anchor" beginning next year. (Photo by Andy Kropa/Invision/AP, File)

"I will be involved in developing a lot of concepts, but not necessarily doing everything," Couric said. "I will be doing interviews, but not on a daily basis. Probably monthly at this point."

The Yahoo job appealed to Couric because it will give her an outlet to delve into breaking developments around the world that she regularly covered as the anchor of CBS' evening news from 2006 through 2011.

Couric's hiring is the latest coup for Yahoo CEO Marissa Mayer as she brings in well-known journalists in an effort to create compelling content that will attract more people to the company's online services. In the past month, Yahoo has also lured away technology columnist David Pogue and political reporter Matt Bai from The New York Times.

Since leaving Google Inc. to become Yahoo's CEO 16 months ago, Mayer has been trying to make Yahoo's services more alluring so people will visit them on a regular basis and dwell for longer periods. In doing so, she is hoping Yahoo will be able to sell more digital ads and boost the Sunnyvale, Calif., company's revenue, which has been lagging the overall growth of Internet marketing for years.

"News is a definitive daily habit for our users, and Katie will work with our talented editorial team to pioneer a new chapter of digital journalism," Mayer said.


comments powered by Disqus
© The Press Democrat |  Terms of Service |  Privacy Policy |  Jobs With Us |  RSS |  Advertising |  Sonoma Media Investments |  Place an Ad
Switch to our Mobile View