CUPERTINO — For the first time since introducing the device that changed cellphones forever, Apple will offer two distinct versions of the latest iPhones — a cheaper one made of plastic and another that aims to be "the gold standard of smartphones" and reads your fingerprint.
Apple unveiled the latest iPhone models, available on Sept. 20, during an event at its Cupertino, Calif., headquarters. The move comes as the company tries to fend off Samsung and other competitors that want to challenge Apple in the competitive smartphone market. The lower-cost iPhone 5C is expected to help boost sales in China and other areas where people don't have as much money to spend on new gadgets as they do in the U.S. and Europe.
Research firm Gartner Inc. estimates that Apple had a 14.4 percent share of the world's smartphone market in the second quarter of this year, No. 2 behind Samsung's 31.7 percent.
The lower-cost iPhone 5C will be available in five colors — green, blue, yellow, pink and white. CEO Tim Cook calls it "more fun and colorful" than any other iPhone. The 5C has a 4-inch Retina display and is powered by Apple's A6 chip. It also has an 8 megapixel camera, live photo filters and a rear cover that lights up.
The iPhone 5C will cost $99 for a 16 gigabyte model and $199 for a 32 gigabyte model with a two-year wireless contract.