NEW YORK — Starbucks says it will start rolling out its own brand of snack bars and fruit pouches, marking yet another push into the packaged food category.
The Evolution Harvest snacks will begin appearing in U.S. cafes next week, with plans to reach all major metropolitan markets by the end of September.
The bars and Evolution Fresh bottled juices, which are already in about a third of the company's U.S. cafes, are also being sold at Whole Foods supermarkets.
In Starbucks cafes, the Evolution fruit-and-nut bars will cost $1.95 and replace the Kind bars the chain currently sells for the same price. The Evolution freeze-dried fruit packs will cost $2.50 and replace the $2 Peeled fruit packs.
Starbucks says it's using a third-party supplier to make the snacks, which is likely cheaper than paying for other name brands like Kind or Peeled.