LONG BEACH — The latest experiment in American journalism is a throwback: a new daily newspaper to compete against an established one in a big city.
The front page of Monday's debut edition of the Long Beach Register featured stories under the headlines "Welcome to your new local paper" and "A glimpse into Long Beach's future."
With the newspaper, the ambitious owners of the Orange County Register are expanding their bet that consumers will reward an investment in news inked on paper and delivered to their doorsteps — that their newspaper will be a big part of Long Beach's future.
The competition is the Long Beach Press-Telegram, founded more than a century ago.
As a result of the budding newspaper battle, this city of 468,000 is joining the likes of Chicago, Philadelphia and Boston as what has become a rarity in 21st century America — the two newspaper town. Never mind shrinking circulations and online news migration.