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Barbie fights for her life

  • FILE - In this Oct. 31, 2007, file photo, Barbie dolls are seen at the Barbie Store in Buenos Aires. As Mattel reported on July 17, 2013, Barbie is suddenly facing a popularity contest as the most popular doll on the Market. Instead, Mattel’s Monster High dolls, have exploded in popularity since being introduced in 2010. (AP Photo/Natacha Pisarenko, file)

NEW YORK — As far as catfights go, this is a doozy.

Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life.

But Barbie's competitors look nothing like the blue-eyed, blond-haired, long-legged fashion icon. And they don't have the same old standards of beauty as the aging diva either.

Monster High dolls, vampy teens that are patterned after the offspring of monsters like Dracula and Frankenstein, have neon pink and green streaks in their hair. They wear platform heels and mini-skirts with skulls on them. And the dolls that go by names like Draculaura and Ick Abbey Bominable are gaining on Barbie.

In the Maddux household in Portage, Wis., for instance, Olivia, 10, has been playing with Barbie for six or seven years. But she added Monster High dolls to the mix a year ago.


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