SAN FRANCISCO — Wineries are coming out loud and proud in their support of gay marriage. They're putting it right on the label.
"Little by little, we're breaking down the barrier," says Gary Saperstein of Out in the Vineyard, an events and tour company based in Sonoma that caters to gay travelers.
One of the barrier-breakers is Same Sex Meritage, a red blend that sends its message on the bottle and at the cash register — $1 for every bottle sold is donated to the advocacy group Freedom to Marry.
"It's the right thing to do," says Matt Gold, who is based in Chicago and teamed with Josh Stein of Stein Family Wines in San Francisco to make the wine, which launched last December. Meritage is a brand name that refers to a Bordeaux-style blend. And, of course, it sounds a lot like marriage.
Gold and Stein see their business partnership as a way to make wine and make a statement. "Everyone should have the right to marry. Everyone should have the same rights as anyone else," says Gold.