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13 insurers to compete on California health exchange

  • Peter Lee, executive director of Covered California, the state agency running the state's new health exchange, announces the plans and prices that will be offered by private insurers during a news conference in Sacramento, Calif., Thursday, May 23, 2013. Some of the state's largest health insurers will be among those companies offering competing polices to millions of Californians who are expected to purchase coverage under President Barack Obama's Affordable Care Act. (AP Photo/Rich Pedroncelli)

SACRAMENTO — The state's largest health insurers, including Anthem Blue Cross, Blue Shield and Kaiser Permanente, will be among 13 plans competing to provide coverage to millions of Californians through the state's new health exchange, officials announced Thursday.

Covered California, the state agency running the health insurance marketplace, detailed plans and prices to be offered by private insurers when the exchange begins enrolling customers in October.

Coverage begins Jan. 1, the same time virtually everyone in the country will be required to have health insurance or pay a penalty.

The announcement marked the first time Californians got a clear picture of coverage offered under the new rules in President Barack Obama's Affordable Care Act.

Geography will play a key role in determining premiums. Insurers must cover even the sickest patients and are restricted in how they can vary prices between customers.


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