Santa Rosa inventor of 'The Swillow' competing to be Today show's 'Next Big Thing'

A Santa Rosa woman who dreams of getting her organizational system in the homes of people across the U.S. appeared on the Today show Thursday.

Tabitha Washington presented "The Swillow" to Savannah Guthrie and the rest of the morning show gang hoping to earn enough viewer votes for a spot in Friday's finals and the chance to sell her product on QVC's "Saturday Morning Q" on April 22.

The product, invented by her sister but perfected with input from her whole family, was born of out of necessity after her niece broke her ankle and needed her items close to her while she recuperated.

The washable pillow-like product swirls to become a surface for a book or bowl and center coils help hold cups, bottles or keys.

See her appearance here:

Vote for The Swillow here (until 2 p.m. PST).