New Sonoma County Flower Market opens at The Barlow
On a Wednesday morning in early May, Kellan MacKay rolls out of bed at 5 a.m., a full hour before sunrise. She confesses she’s not a morning person. But her love of flowers is big enough to overcome her biological inclination to sleep in. And this is an important day.
It is the seasonal opener for the new Sonoma Flower Mart, a marketplace for a growing little niche of farmers in Sonoma County who cultivate flowers as a specialty crop.
“I grabbed the cash box and got in the van with my coffee and drove here,” said the 32-year-old grower, part of the team at Oak Hill Farm in Glen Ellen,
She is one of a small group of farmers, most of them young women in their 30s, who by 7 a.m. had unloaded their trucks and filled a warehouse behind Taylor Maid Cafe at The Barlow in Sebastopol with buckets of peonies, roses, cornflowers, digitalis, sweetpeas and columbine. The customers filter in early, a discriminating group of floral designers, wedding and event planners and others for whom fresh flowers are an essential stock in trade.
The Mart was started by Nichole Skalski and Kathrin Green of The California Sister, a floral design and supply store at The Barlow marketplace, Sebastopol’s agri-hip neighborhood.
Skalski started the market in a small way in 2013 when she launched her floral design business. Last year she teamed up with Green to open a retail shop and began buying flowers directly from farmers and reselling them out of the back of the shop.
But this year they’re experimenting with a true farmer’s market model, where the farmers themselves set up stalls and sell directly to buyers. Most of their clients work in some manner in the professional floral or event trade and are buying at wholesale prices. But the general public may also come and shop for farm-fresh flowers grown close to home at a slightly higher retail price.
Market days are Wednesdays and Thursdays from 7 a.m. to 1 p.m., and will run through December, with farmers changing up their wares almost by the week depending on what is in bloom.
This is not where you’ll find your common supermarket bunches.
“We’ll have market flowers, too, like zinnias, sunflowers and cosmos. But this is more high-end specialty cut flowers like peonies and clematis and foxglove. Things that don’t last as long and that fetch a higher price. It’s all super fresh,” said Hedda Brorstrom, who cultivates an acre of fresh flowers in Graton called Full Bloom Farm.
Harvest flowers
Looking fresh as a milkmaid in short overalls, Brorstrom was up at 5 a.m., harvesting mock orange for designer Jaclyn Nesbitt of Santa Rosa, who was among the early bird shoppers with her baby, Penelope, in a carrier on her front.
“The first year I moved up here I was driving to each farm individually picking up flowers. Seeing what they had on the farm is really important and it’s powerful to make that connection between the product you’re designing and where it comes from, and the people who go to such great lengths to grow it. But I would also go to the San Francisco Flower Mart. That is a lot of time in the car driving around. This is a huge victory for us,” Nesbitt said of the new market.
Also shopping the blooms on opening day earlier this month was Olivia Rivas, owner of Papillon Floral in Rohnert Park, who was happily buying for Mother’s Day and a wedding that weekend.
“This is a dream of Nichole’s and of mine, really, and of every floral designer in the county - to come to one central place and order fresh product,” she said, her eyes honing in on a bucket of deep pink peonies she figured would be open just in time for Mother’s Day. “Here you get to know the growers and you have relationships with them. I have relationships with sellers in San Francisco, too, but this is special because I know each one of these women and I’ve seen their farms personally. It’s just wonderful to be able to get to together and support each other.”
Skalski figured a flower market was a natural for Sonoma County, where there are so many growers now specializing in flowers, both field-grown and in greenhouses. At the same time, there is a huge demand for fresh flowers in the Wine Country, the location of so many weddings and special events.
Bringing farmers and shoppers together in a central location, she said, made sense.
Floral designers and event planners traditionally have had to either drive to farms to buy direct or make the long, pre-dawn trek to the San Francisco Flower Mart in the South of Market area.
“They were traveling to San Francisco for flowers when people are growing phenomenal flowers all over this county,” Green said.
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