Every year researchers at UCLA do a survey of incoming college freshmen. These surveys, conducted for more than four decades now, show how the life cycle has changed in the past couple of generations.
This first thing you see from this and similar data sets is that high school has gotten a bit easier. In 1966, only about 19 percent of high school students graduated with an A or A- average. By 2013, 53 percent of students graduated with that average.
The grades are higher even though, for many, the workload is lighter. As late as 1987, nearly half of high school students reported doing at least six hours of homework a week. By 2006, less than a third of all students reported doing that much work.
In 1966, 48 percent of students said they sometimes showed up late to class. By 2006, more than 60 percent of students said they sometimes showed up late.
If the high school world is lax, that changes when the college admissions process starts. It's not only that college admissions are more competitive; students begin to be haunted by fears about their job market prospects.
If you go back and read oral histories conducted in the 1950s and 1960s, you'd be amazed by how benign the labor market seemed back then. People would announce that they were moving to a new city and assume they'd be able to find decent work after they got there.
That image of a benign job market is pretty much gone (as expectations about what constitutes a good job have risen). Even incoming college freshmen seem to fear they will not find lucrative and rewarding work. Harsh economic thinking plays a much bigger role in how students perceive their lives. Their parents feel that anxiety even more acutely.
In the first place, they are very conscious of how much college costs. In 1974, 77 percent of students enrolled in their collegiate top choice. By 2013, only 57 percent were able to. Cost is a very important factor in why students decided to stay away from their favorite school.
Second, they see college much more as job training than students before. In 1976, 50 percent of freshmen said they were going to college in order to make more money. By 2006, 69 percent of freshmen said that. Since 2005, the number of students who say they are going to college to get a better job has spiked upward.
Their overall values change. In 1966, only 42 percent of freshmen said that being well-off financially was an essential or very important life goal. By 2005, 75 percent of students said being well-off financially was essential or very important.