Sonoma Clean Power takes 'interim' from CEO's title

Geof Syphers, the interim chief executive of Sonoma County's startup public power agency since July, has been given the job on a permanent basis, Sonoma Clean Power announced Friday.

Syphers, 43, will go to work Jan. 3 under a three-year contract. His starting salary will be $205,000.

A former sustainability expert for Codding Enterprises, the Rohnert Park development firm, Syphers has been involved in Sonoma Clean Power from its earliest formal stages, starting as a consultant to the county Water Agency in 2012.

As the acting CEO in recent months he has played a central role in the program's political, financial and operational development, juggling roles as its top administrator, lead spokesman and key negotiator in crucial power supply contracts.

On Friday he called the job "the most challenging and most rewarding experience I've had in my work life."

The power agency intends to begin electricity service in May, marketing a product that supporters say will be greener than energy supplied by PG&E and competitive with the utility giant's rates.

Draft retail rates unveiled this week could end up beating those proposed by PG&E next year, offering the first wave of customers some modest savings on their electricity bill.

Still, the effort has been questioned by some city officials, fiscal watchdogs and skeptical customers.

Syphers, trained as an engineer with a background in energy, has proven himself to be a collaborative leader and "careful communicator" while leading the new agency through rocky recent months, said Sonoma County Supervisor Susan Gorin, Sonoma Clean Power's chairwoman.

Gorin said the board of directors unanimously supported Syphers' promotion. "He has performed admirably to meet all of our expectations," she said.

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