"We opened up too early," he said. "We ruined the holiday."
Mall policy required that he open on Thanksgiving, he said. The mall and his booth had been somewhat busy Thursday evening but it died down by 3 a.m., he said.
Some say the crazy hours Black Friday entails is a reason why they enjoy the shopping extravaganza.
"I love Black Friday and all the rush," said Toni Morse, 67, who was perusing the DVD selection at Best Buy by 7 a.m. Friday. Morse was with her two adult children and looking for items for her five grandchildren, ages 5 to 13. The must-have item, she said, was an iPad.
Morse noted that she didn't see the same type of rush Thursday evening or Friday morning that she had on past Black Fridays. She thinks that is because stores were all opening at different times.