Santa Rosa Plaza eliminates 90-minute free parking window

Speedy shoppers who found what they were looking for in 90 minutes or less used to enjoy free parking at the downtown Santa Rosa mall. Not anymore.|

Santa Rosa Plaza must be making money hand over fist despite the general decline in brick-and-mortar retailing.

Too much business would seem the only justification for the mall to eliminate its 90 free minutes of parking and begin charging the instant a car enters a parking garage.

Now, shoppers whose cars are in a garage for between one second and two hours will pay $1. Longer stays bring fees up to a maximum of $9.

The mall gives you two ways to park for free: spend at least $200, or be in and out during the lunch hour.

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