Close to Home: A county ban on e-cigarettes could backfire

In recent years, the debate surrounding e-cigarettes has intensified. Advocates for vapes argue for their harm reduction potential. At the same time, opponents emphasize their threat to public health, particularly among the younger population. Amid this contention, proposals for outright bans have surfaced in various regions, with concerns ranging from health implications to an increase in illicit markets.

A proposed Sonoma County ordinance would significantly increase the price of cigarettes and smokeless tobacco, prevent retailers from transferring their tobacco retail licenses to new owners and ban the sales of e-cigarettes countywide. Proponents cite concerns about youth addiction and the potential long-term health impacts. However, history has shown that outright bans, license renewal restrictions and unreasonable price increases tend to give rise to unintended consequences. When products are pushed into the illicit market, the control mechanisms, quality standards and age restrictions that govern legal sales disappear. This creates a vacuum, fostering unregulated sales that may lead to more significant risks due to lack of oversight.

California has been at the forefront of anti-tobacco initiatives with the statewide ban on flavored tobacco and e-cigarette sales and the Attorney General’s Tobacco Grant Program. Despite these efforts, a recent study shows illicit menthol cigarettes connected to Mexican cartels are showing up here. Like California’s ban on flavored tobacco and e-cigarettes, Sonoma County’s blanket ban on e-cigarettes could reverse progress by pushing consumers toward unregulated sources, ultimately undermining the state’s efforts to enforce tobacco laws.

While regulations and enforcement play a vital role in curbing e-cigarette use, prevention starts with education. Young individuals are particularly susceptible to marketing tactics and often lack comprehensive knowledge about the risks associated with vaping. Initiatives that prioritize education on the consequences of vaping can empower youth to make informed choices regarding their health.

California’s initiatives, including grants for educational programs funded by the Justice Department, have effectively raised awareness and reduced youth vaping rates. By targeting schools and communities with evidence-based educational campaigns, these programs equip young people with the information needed to resist the allure of e-cigarettes.

Instead of a ban on e-cigarettes that might inadvertently create more significant challenges, a multifaceted approach is necessary. I am the owner of four convenience stores. My business and my capability to employ my 25 team members rely on my ability to sell tobacco products deemed legal to market by the Food and Drug Administration and approved for sale by the state. I don’t sell tobacco to minors.

I applaud Sonoma County leaders for taking the time to learn about all options. Striking a balance between regulation, enforcement and education is critical to addressing the complexities surrounding e-cigarettes. Efforts should focus not only on enforcing current laws that ban flavored tobacco, but also on empowering individuals with the knowledge and tools to make informed decisions about their health. For those in Sonoma County who are trying to quit cigarettes, less harmful, non-flavored vapor products should continue to be available.

California’s initiatives serve as a model for other regions, demonstrating the potential of education in combating the appeal of e-cigarettes among the youth. By continuing to invest in comprehensive educational programs and targeted enforcement measures, state and local governments can make meaningful strides in reducing vaping rates without exacerbating illicit market issues.

The debate over e-cigarettes demands a nuanced approach. While concerns about youth vaping are valid, outright bans might not be the most effective solution. Education stands as a potent weapon against the fascination with e-cigarettes, and combined with well-structured regulations and enforcement, it can pave the way toward a healthier, more informed community.

Tony Gill is president of the Greater Bay 7-Eleven Franchise Owners Association.

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