CBS’s production of Super Bowl 50 next Sunday won’t be a television broadcast so much as a sensory invasion.
Forget for a moment the network’s 7-hour pregame lineup. The game itself will be captured and presented in a nearly unfathomable variety of ways, including the use of such things as the EyeVision 360 replay system (which can freeze the action and pivot seamlessly to another high-def perspective), imbedded pylon cams and real-time-generated graphics that will tell us, for example, how far an individual player has run over the course of the game.
Since this is the golden anniversary of America’s biggest sporting event, it would be fun to compare the 2016 telecast with the pared-down show that CBS or NBC offered for the first Super Bowl in January of 1967, when the series officially debuted as the AFL-NFL World Championship Game.
But that probably won’t happen anytime soon. Unless you are a high-level executive at the Paley Center for Media in New York City or the close associate of a mystery man in Pennsylvania, you cannot view a recording of Super Bowl I. In fact, hardly anyone ever has.
“It’s a holy grail for archives, but it is for collectors and the public, too,” said television and radio curator Ron Simon of the Paley Center, an organization that focuses on the cultural, creative and social significance of the broadcast media. “Because it is the first game (in what) becomes an American tradition. And I’m not sure they had any understanding what this game would involve.”
For decades, there was no known copy of Super Bowl I. The networks had made no effort to archive sports programming in those days, and home recording was practically nonexistent.
Then came a breakthrough. In 2005, a man walked into the Paley Center with a briefcase that contained two reels of 2-inch quadruplex videotape. On the tape was that historic game, Vince Lombardi’s Green Bay Packers beating Hank Stram’s Kansas City Chiefs 35-10 to preserve the pride of the NFL.
Because Super Bowl I came so soon after the AFL-NFL merger was announced, and because each of the two leagues had its own TV contract, it remains the only Super Bowl broadcast by two networks. NBC handled the game for the AFL. The Pennsylvania tape is the CBS/NFL version that featured the commentary of Ray Scott, Jack Whitaker, Frank Gifford and Pat Summerall.
The man delivering the reels explained that his father had used professional-quality equipment to capture the broadcast from the feed of WDAU-TV, the CBS affiliate in Scranton/Wilkes Barre, Pa. The tape then sat in an attic for nearly 38 years.
The man, who has chosen to remain anonymous, offered to give the original to the Paley Center in exchange for a pledge to restore it. The center did just that, with help from the New Jersey-based film preservation house Specs Bros.
“They cleaned it and they found edge damage, they also found some oxide flaking off, and they knew that they had to prepare it for one good pass, which they did,” Simon said. “So we got the best transfer we could possibly do on digital tape, and that’s what we have right now.”
The 94-minute master tape resides at Iron Mountain, a massive, climate-controlled vault near Poughkeepsie, N.Y.