Brita may have just given us the first earworm of 2018 with its newest internet spot featuring spokesperson and Warriors superstar Stephen Curry helping outYouTube star Rudy Mancuso.
The “New Year, New Me” ad features the All-Star point guard encouraging Mancuso to ditch pizza for veggies and bottled water for a Brita filtration system. Sounds pretty standard right? The commercial also features a jingle that, warning, you may not be able to get out of your head.
The jingle goes a little something like this: “First name Stephen, last name Curry. He came into my life, now everything is less blurry.”
It was, as you may imagine, a slam dunk on social media over the weekend.
The 30-second spot has close to 350,000 views on Brita’s YouTube page since it was uploaded on Jan. 4. The full three-minute version already has more than 2 million views on Mancuso’s YouTube page.
Curry signed a three-year endorsement deal in 2016 to be the face of the Brita brand.
See the three-minute spot here:
Thursday’s games Wichita State (30-4) vs. Notre Dame (31-5) TV: 4:15 p.m.,CBS
Kentucky (36-0) vs. West Virginia (29-6) TV: 6:45 p.m., CBS
Saturday’s game Region final, TBA, CBS