Rudy Giuliani unveiled on 'The Masked Singer,' prompting one judge to walk off
The moment that has been rumored for months finally arrived: Rudolph W. Giuliani appeared on, and then was voted off, "The Masked Singer" on Wednesday night.
Giuliani, Donald Trump's former personal attorney whose license to practice law was suspended in New York and Washington after he made baseless claims of voter fraud and conspiracy theories that the 2020 presidential election was stolen from Trump, appeared on the Fox reality competition dressed in an elaborate "Jack in the Box" costume.
"Is that Robert Duvall?" judge Jenny McCarthy exclaimed when Giuliani was unmasked, after he was deemed the least talented singer of the group following a performance of "Bad to the Bone." Duvall had been one of the previous guesses from the judging panel (McCarthy, Robin Thicke, Ken Jeong and Nicole Scherzinger), along with Elon Musk and Al Roker.
"No," Jeong said, looking unamused. "That's not Robert Duvall."
Indeed, no one guessed Giuliani, even with a clue during his introductory package hinting at the "four seasons," which some might remember from a certain press conference at Four Seasons Total Landscaping. His connection to Trump was not mentioned, and host Nick Cannon introduced him as former associate attorney general and former mayor of New York City.
"Well, Mr. Giuliani, with all of the controversy that's surrounding you right now, I think it surprises us all that you're here on 'The Masked Singer,'" Cannon said; the episode was reportedly filmed around late January, not long after Giuliani was subpoenaed by the House committee investigating the Jan. 6, 2021, insurrection at the U.S. Capitol. "What made you decide to do this?"
Giuliani said he did the show for his granddaughter: "I want her to know that you should try everything, even things that are completely unlike you and unlikely," he said. "And I couldn't think of anything more unlike me and unlikely than this. And I enjoy the show, I have for years, and it just seemed like it would be fun. I don't get to have a lot of fun."
As he launched into his another rendition of the song, McCarthy and Scherzinger happily danced around. Jeong, who had been standing with his arms crossed, did not appear pleased. "I'm done," he said, walking offstage before Giuliani was finished singing.
This kind of moment felt inevitable for "The Masked Singer," a reliable place for chaos since it debuted in June 2019. The first celebrity unmasked was NFL star Antonio Brown, who at the time was in the middle of a public dispute with the Pittsburgh Steelers. He had skipped the game the previous Sunday, and there he was a few days later, singing "My Prerogative" while dressed as a hippo.
That set the tone for the series, which has thrived on feeling like a fever dream as viewers watch an unbelievably random collection of celebrities sing in elaborate and terrifying costumes. Producers love to cast controversial names, from YouTuber Logan Paul to singer Bobby Brown to former vice presidential candidate Sarah Palin.
But as with most TV shows, ratings have dropped: The first season averaged about 12 million viewers an episode, including delayed viewing, and the numbers are now closer to around 6 million. While this is still considered a hit these days, it's no surprise that the network (which did not return a request for comment) would look for more shocking names to draw buzz.
"You don't get publicity for being safe and predictable and nice. You have to be constantly pushing boundaries and outraging and upsetting people, so on all the talk shows and discussions, it's 'Did they go too far?'" said Richard Rushfield, chief columnist and editorial director of Hollywood newsletter the Ankler. "I think they would honestly say that if it gets people upset, good, because that means they're talking about it."
After all, "The Masked Singer" producers have never seemed to care about what the audience thinks: Its judging panel includes McCarthy, known for promoting the debunked link between vaccines and autism, as well as singer Robin Thicke, the singer of the heavily criticized hit "Blurred Lines." Cannon was fired from ViacomCBS in 2020 after making anti-Semitic comments.
Still, the goofy costumes and performances (one time, the unmasked celebrity was Kermit the Frog) means that it can work as family-friendly TV; or as executives refer to it, a "four quadrant show," because it can appeal to men, women, young viewers and older viewers.
"I'm sure there's a world where people may tune in because of the controversy, but it can ultimately create a backlash if they kind of compromise a viewer's trust," said Tom Nunan, former president of NBC Studios and UPN. "When you pull a stunt like that, you might end up alienating whole sections of those quadrants. There's great risk involved -- so you might experience a temporary high, but what's the cost?"
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