Law has streamlined hundreds of affordable housing units in Sonoma County

Over 500 affordable housing units have been approved in Sonoma County under a 2017 law that made it easier for developers to get entitlements to build below-market rate housing.|

What is SB 35 and how does it work?

SB 35 is a 2017 law that allows developers to move housing developments forward more easily when a city or county hasn’t met its state-mandated affordable housing goals.

Under the law, developers are allowed to bypass steps they would need to otherwise go through — such as environmental reviews required by the California Environmental Quality Act, or CEQA, and public hearings. Instead, developers have to meet only what are termed objective standards, such as design, setback, and other zoning requirements, in order to win approval for projects.

The law requires officials to expedite their approvals of SB 35 eligible projects, in from 90 to 180 days depending on a project’s size. Half the units in any SB 35 development project must be affordable housing.

Projects must also meet criteria including that they be in an urban or suburban area; no historic buildings will be demolished; they cannot be located in wetlands, coastal zones, flood plains, or prime farmland; and they must pay construction workers prevailing wages. Native American tribes affiliated with the area of a proposed SB 35 development must also be given the opportunity to determine whether the site is a tribal or cultural resource.

Five hundred and twelve.

That’s how many affordable housing units have been approved in Sonoma County under state Senate Bill 35, a 2017 law that made it easier for developers to get entitlements to build below-market rate, multi-unit housing.

Many say the law — which allows developers to bypass certain steps in the process of getting their approvals — is a powerful means to create sorely needed affordable housing for residents being priced out of the county.

In Santa Rosa, for example, four approved SB 35 projects with a combined 336 units of affordable housing represent about a quarter of the affordable units completed within the past two years, currently under construction or approved and pending construction in the city.

“Overall, SB 35 has been an incredibly effective tool when it comes to streamlining affordable housing development in Sonoma County,” said Calum Weeks, policy director of Generation Housing, a North Bay affordable housing research and advocacy group.

The law, which took effect in 2018 and is scheduled to expire in 2026, does have features that can be problematic, some say, especially that it in many ways cuts out the public’s input over important land-use decisions.

“There’s the issue of local control,” said Kari Svanstrom, Sebastopol’s planning director.

Svanstrom said Woodmark Apartments, a controversial Bodega Avenue housing development with half its 84 affordable units set aside for farmworkers, would have been developed with “a little bit more sensitivity to the existing site” if it had gone through the traditional planning and public hearing process.

The law would be extended into perpetuity under SB 423, a bill introduced by state Sen. Scott Wiener, D-San Francisco, that is now in the California Senate’s Appropriations Committee. Wiener also authored SB 35.

Under SB 35, in addition to the four projects approved in Santa Rosa and the Woodmark Apartments, two projects in Petaluma, with a combined 92 units, have been approved. Meanwhile in Cotati, an SB 35 project with 70 units is awaiting approval.

By comparison, San Francisco has approved 21 SB 35 projects since 2018, with a combined total of 2,457 affordable units, according to the city’s planning division.

However, San Francisco is almost completely urban, while Sonoma County is just 48% urban and suburban, according to the U.S. Census, limiting the type of land that can be developed under SB 35.

It’s hard to say for certain at what stage the Sonoma County projects would be in now without SB 35 (none are completed yet and at least one is awaiting building permits). But developers, planning officials and housing advocates say that approvals that might otherwise have taken years and been much more expensive undoubtedly progressed much more rapidly.

MidPen Housing, one of the region’s largest affordable housing developers, is currently under construction on 414 Petaluma, 43 units of affordable housing on Petaluma Boulevard North.

It bought the property in 2019 foreseeing the potential for it to be developed under SB 35, said Nevada Merriman, MidPen’s director of policy.

“SB 35 is a very powerful tool, and if your project meets the criteria, then there's a lot of reasons why you would want to go that route,” she said.

The Petaluma project was first approved in June 2020, and then, after MidPen applied in 2021 to add two more units, again in June 2021. It’s 30% through construction now, Merriman said.

The law led to “a substantial savings of time and money” — at least a year in getting entitlements and a minimum of $250,000 on environmental reports, Merriman said. “Anything that either makes that a shorter time frame or less expensive reduces the barrier to building affordable housing.”

MidPen is also developing the 98-unit Mahonia Glen project on Highway 12 in Santa Rosa.

Freebird Development Co. is behind one of the four approved Santa Rosa SB-35 projects: the 61-unit South Park Commons now under construction.

Freebird founder and CEO, Robin Zimbler, said the law made it easier to line up financing, always a key hurdle to development. That makes it faster to turn vacant land that is costing money in taxes, insurance and maintenance into income-generating property.

“To make affordable housing pencil out, you need a lot of different subsidy sources,” said Zimbler. Typically those sources offer just one opportunity to apply for financing a year, she said, and developers need entitlements in hand in order to apply.

“By using SB 35, you're definitely able to shave time off of your predevelopment schedule … because it allows you to apply for financing that much sooner as opposed to a project where your entitlements take a year or two and you're then having to push back all of your funding applications as well,” Zimbler said.

From the city’s point of view, said Amy Lyle, supervising planner for Santa Rosa’s advanced planning team, the law “is really just one tool” at its disposal to move affordable housing along faster.

“There aren't public hearings or other things at play. So it creates some certainty for the developer, which creates certainty for the financial backers,” Lyle said. “So it's really just one small aspect of the larger process. It's definitely part of the equation to aid affordable housing, but it's not the only piece.“

Santa Rosa expects to meet its mandated affordable housing goals next year and won't be subject to SB 35 requirements, Lyle said.

The ability of developers through SB 35 to sidestep public hearings has rankled residents in Cotati and Sebastopol, where projects proceeding slowly through a public review process were re-submitted under SB 35.

One former neighbor of the Woodmark Apartments site in Sebastopol said she and her husband moved to Arizona after the project was approved in August (it received building permits this month), in part because they didn’t want to live next to it.

The developer, Pacific West Communities, first applied to build the project in 2019, then in March 2022, before getting permits, resubmitted it as an SB 35 project.

Marcia Levine said they had opposed the Woodmark Apartments because she believed it would create additional traffic headaches on an already congested Bodega Avenue, that it required cutting down an apple orchard, and, she said, its residents wouldn’t work in Sebastopol.

“I mean, for the city of Sebastopol, it's pretty much a disaster,” said Levine, who argued that the private, for-profit Woodmark developer, Idaho-based Pacific West Communities, was in it chiefly for the $1.8 million in federal low income housing tax credits that it had applied for in connection with the project.

Caleb Roope, founder of the The Pacific Companies, Pacific West Communities’ parent company, did not return calls seeking comment.

Since 1990, 131 affordable housing projects with a combined total of 3,201 units in Sonoma County have been awarded similar federal low income housing tax credits, according to data provided by the office of St. Helena Democratic U.S. Rep. Mike Thompson.

Laurie Alderman of Cotati supports SB 35’s affordable housing goals but believes it is being used to jam through a project, La Plaza View Family Apartments, that doesn’t fit her community.

The project was first approved as a two-story mixed use development in 2020, then re-approved as three-story mixed use in 2021.

In March 2022, according to Noah Housh, Cotati’s community development director, La Plaza was re-submitted — this time as a five-story SB 35 affordable housing project.

Its Sausalito-based developer, North Bay Housing, told Cotati officials that market conditions had changed, making affordable housing the only viable option to develop the property.

The project has not been approved yet because the site has been under review since August by the Federated Indians of Graton Rancheria to determine whether it is a tribal resource, Housh said.

"It’s not suited to Cotati at all. It’s basically the state coming in and dictating how many stories we can have and how our town will look and it skips any public input,“ said Alderman. ”Cotati really prides itself on that we have a small town feel still and the state is taking away our individuality.“

Meanwhile, at affordable housing developer Burbank Housing, CEO and President Larry Florin suggested that while SB 35 is a “useful tool” it has more limited application in Sonoma County. That’s because it’s hard to find vacant land to develop in the cities, he said, and where one might, there are environmental factors to contend with, such as wetlands or flood plains, that would often rule SB 35 out.

Florin also downplayed the impact of the law on the local affordable housing landscape.

“It’s significant but to sober it just a bit, we have 10,000 people on our waiting lists,” he said.

Official opposition to SB 35 may have waned locally. In 2017, the Mayors and Councilmembers Association of Sonoma County opposed the law. But the association has not yet taken a position on SB 423, the pending bill that would extend SB 35 into perpetuity.

Only Cotati, through the League of California Cities, is officially opposing the bill.

You can reach Staff Writer Jeremy Hay at 707-387-2960 or jeremy.hay@pressdemocrat.com. On Twitter @jeremyhay

What is SB 35 and how does it work?

SB 35 is a 2017 law that allows developers to move housing developments forward more easily when a city or county hasn’t met its state-mandated affordable housing goals.

Under the law, developers are allowed to bypass steps they would need to otherwise go through — such as environmental reviews required by the California Environmental Quality Act, or CEQA, and public hearings. Instead, developers have to meet only what are termed objective standards, such as design, setback, and other zoning requirements, in order to win approval for projects.

The law requires officials to expedite their approvals of SB 35 eligible projects, in from 90 to 180 days depending on a project’s size. Half the units in any SB 35 development project must be affordable housing.

Projects must also meet criteria including that they be in an urban or suburban area; no historic buildings will be demolished; they cannot be located in wetlands, coastal zones, flood plains, or prime farmland; and they must pay construction workers prevailing wages. Native American tribes affiliated with the area of a proposed SB 35 development must also be given the opportunity to determine whether the site is a tribal or cultural resource.

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