Sonoma County voters still wary of cannabis farms

Though wary of nearby pot farms, Sonoma County voters are more comfortable with the industry’s presence than they were three years ago, poll finds.|

How we did the poll:

The Press Democrat hired David Binder, a San Francisco public opinion researcher, to survey Sonoma County voters who either voted in November 2020 or registered to vote since then. The sample was screened to ensure respondents were representative of the county’s demographics.

Using 81 questions crafted in partnership with the Press Democrat, the firm polled 500 voters between July 12-14.

Pollsters contacted respondents via phone, text and email.

The questions started by asking respondents to identify the major issues facing the county and share how well or poorly they think local governments and services are performing. The poll then had them dive deeper into current issues that included cannabis, wildfire, COVID-19 response, local elections, wildfire, drought and homelessness.

The survey builds off of a previous poll conducted for The Press Democrat in May 2018 and has a 4.4% margin of error.

Part II of a series. See the first part at PressDemocrat.com.

As Sonoma County grapples with its cannabis cultivation permitting, residents are becoming more comfortable with the industry’s presence but are wary of any operations setting up close to home, a new Press Democrat opinion poll shows.

The exclusive Press Democrat survey of 500 registered Sonoma County voters found that 57% of those who responded say the legalization of marijuana in 2016 had a positive effect on the state, while 26% of felt it has had a negative effect.

Opinions on having the cannabis industry in the county are a bit more conflicted.

After the legalization, tensions arose over safety, water use, issuing permits, and the impact on neighborhoods. In general, the issue broke down into two camps: residents who were worried about oversight of the industry, and farmers who were interested in growing cannabis commercially.

The survey, however, found voters are more comfortable with the industry’s presence than they were three years ago.

“The voters of the county do not see there are increasing issues with marijuana farms or cultivation,” said David Binder, founder of David Binder Research, the San Francisco company that conducted the poll. “Overall there’s a relative comfort with the way that it’s going today.”

The survey was conducted in July. The independent public opinion research firm also conducted a similar poll for The Press Democrat in May 2018.

Using questions developed with The Press Democrat, the firm surveyed registered voters who either voted in November 2020 or have registered to vote since then. The sample was then screened to ensure respondents were representative of the county’s demographics.

Pollsters contacted voters July 12-14 via telephone, text and email. Participants were asked about a variety of issues facing the county including cannabis, homelessness, fire and drought.

The survey totaled 81 questions and has a 4.4% margin of error.

Asked about the effect of recreational marijuana-use on crime in the area, 38% of respondents said it would have no effect, 25% said it would increase crime, 19% said they did not know and 17% said it could decrease crime.

Three years ago, roughly the same number said it would have no effect or that it would reduce crime.

In 2018, 40% of respondents said legalized recreational marijuana would have no effect on crime, 35% said it would increase crime, 6% did not know and 18% said it would decrease crime.

When asked about their comfort level living near a hypothetical outdoor cannabis farm, voters showed a similar shift, though many were still wary.

On the question, 38% said they would not feel safe with a cannabis farm within any proximity of their residence. That is a notable shift from 2018 when 46% said they would not feel safe within any proximity of a farm.

The number of voters comfortable living next to such a farm increased slightly from 19% in 2018 to 21% in 2021.

Another key question: How should respondents’ communities handle the number of dispensaries? The answers: 42% of voters supported keeping the number the same, 29% said there should be more, 16% said they did not know and 13% said there should be less.

This year and in 2018 the same number of respondents — 31% — said they would not want a farm next to their residence, but said they would be OK within a mile of one.

Alexa Wall, co-owner of local cannabis farm Luma California, said she felt the question was “a bit loaded” as it does not include context for the farm as far as the method used to grow the marijuana and whether the people running it are local or from out of town.

“I don’t think it’s a matter necessarily of feeling safe,” said Santa Rosa resident and poll-respondent Christine Gilbert-Thorburn. “I don’t think I’d want it near my house. It could have a negative impact.”

Gilbert-Thorburn, 71, supported legalizing marijuana because of the burden it would take off law enforcement.

“I personally don’t partake in it, but I don’t see it as a violent-type drug like methamphetamine,” Gilbert-Thorburn said.

Just 1% of voters identified cannabis as a major issue in 2021, a decline from 2018 when 5% of voters named it a major issue. Instead of cannabis, voters said that homelessness, cost of living and crime were the major issues facing the county.

Bennett Valley resident Brantly Richardson was not surprised more are feeling positively about cannabis in Sonoma County.

“If you don’t have any interaction with them, then they’re going to say its fine,” Brantly said.

Brantly and his wife, Nancy, began looking into the county’s regulation of cannabis cultivation when some cultivators popped up on their street. The couple has since closely followed the county’s permitting program and advocated for policies that zone cannabis grows away from neighborhoods.

The couple, who are members of a coalition of neighbors concerned about cannabis oversight, say other residents have turned to them over the years seeking help with setback troubles, noise, security concerns and odor from nearby cannabis farms.

The county’s process for permitting and zoning cannabis farms has long been a challenge for Sonoma County leaders.

Prospective commercial growers must get a license from the state and apply for a permit through the county’s permitting department, Permit Sonoma. The county offers ministerial and conditional use permits depending on several factors including the size and type of grow.

Applicants pursuing a conditional use permit have to go before the Board of Zoning Adjustments for approval. The permitting process can also require applicants to provide environmental reports and participate in a public hearing.

Farmers navigating the process say it takes too long and is pricing out small farmers who cannot keep up with the fees and various studies required to pursue a permit.

Wall, who is also a board member for the Sonoma County Growers Alliance, said the county was initially poised to be a destination for cannabis. However, many farmers have now moved to other places, such as Lake County.

“They’re really not here anymore,” Wall said of small cannabis farmers. “It’s sad and they’re not contributing cash. Those were dollars that were flowing through the economy.”

Survey respondent Keith Schroeder, 73, said he shares the same concern.

“I also worry on another level both with the wine industry and what appears to be happening with marijuana is large corporate types are economically forcing out small growers,” said Schroeder, who lives just west of Sebastopol.

Complaints about the process prompted the county to consider a controversial measure intended to ease the permitting process. The proposed easing of regulations prompted outcry from rural residents opposed to more areas of the county opening up to larger pot farms.

“The thing that’s always been my feeling, cannabis is legal in the state, it should be grown here and that’s OK,” Richardson said. “But there are appropriate places for it to grow.”

In May, the Board of Supervisors voted down the measure and instead called for an environmental review that will take at least one year.

On the subject of easing regulations, voters who participated in the survey were fairly split — 45% said they would support easing regulations while 41% said they were opposed.

Remy Fuentes, 27, a lifelong Sonoma County resident who participated in The Press Democrat’s survey, supports the county’s efforts to reevaluate its process.

“I think that it doesn’t hurt to always be reviewing things, especially if it’s related to the water issue,” Fuentes said.

Water use also worries Schroeder, who added the permitting process should be sped up to cut down on the number or unauthorized cannabis farms.

Schroeder also said he was wary of treating cannabis differently and said the county should treat it like grapes, which produce a similar “end product.”

Attempting to reset its program, the county has started with “visioning sessions.” The sessions, which were held last week, were designed to gather public input on a variety of issues related to cannabis including safety and water use.

The aim is to use that input to help define the scope of the environmental impact report, according to Supervisor Lynda Hopkins.

“It’s important to listen to all of this anew,” she said.

A timeline for the county’s review process estimates that a new ordinance will come before county boards in 2024. The county plans to protect farmers already in the permitting pipeline, but Wall worries about the impact of any changes under the new ordinance.

Wall and her husband plan to begin working on a greenhouse — an expensive project that includes odor control.

“Supervisors have said they would like to protect the farmers in the pipeline, those like myself and other farmers waiting for years, so I’m hoping that they’re genuine,” Wall said. “We want to feel comfortable in what we’ve already been told we’re allowed to do.”

Asked where cannabis should grow, 40% said it should grow outside in agricultural areas only; 21% of voters said it should grow anywhere outside; 17% said it should only grow in warehouses; and 9% said cultivation should be prohibited.

In 2018, 36% said it should grow only in agricultural areas, 23% said it should grow only in warehouses, 22% said it should grow anywhere outside and 12% said cultivation should be prohibited.

Many of those polled also support a cannabis farm permit process similar to what the county uses today that required applicants to participate in a public hearing and go before the planning commission for approval.

Surveyed on the cannabis farm permitting process, the bulk of respondents said cannabis farm applicants should go before the either the Planning Commission or Board of Supervisors.

Currently, applications go before the Board of Zoning Adjustments and appeals go before the Board of Supervisors.

Fuentes said her main concerns are cultivators’ water use and dispensaries’ overzealous marketing.

“It’s not like a save all for every condition, and a lot of the dispensaries promote that for every lifestyle,” Fuentes said.

You can reach Staff Writer Emma Murphy at 707-521-5228 or emma.murphy@pressdemocrat.com. On Twitter @MurphReports.

How we did the poll:

The Press Democrat hired David Binder, a San Francisco public opinion researcher, to survey Sonoma County voters who either voted in November 2020 or registered to vote since then. The sample was screened to ensure respondents were representative of the county’s demographics.

Using 81 questions crafted in partnership with the Press Democrat, the firm polled 500 voters between July 12-14.

Pollsters contacted respondents via phone, text and email.

The questions started by asking respondents to identify the major issues facing the county and share how well or poorly they think local governments and services are performing. The poll then had them dive deeper into current issues that included cannabis, wildfire, COVID-19 response, local elections, wildfire, drought and homelessness.

The survey builds off of a previous poll conducted for The Press Democrat in May 2018 and has a 4.4% margin of error.

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