Bottle Rock Napa Valley launches virtual series, Napa suggests celebration options

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The sold-out eighth annual BottleRock Napa Valley Festival, originally scheduled for Friday through Sunday, in downtown Napa, has been postponed until Oct. 2-4, due to concerns for public safety during the coronavirus pandemic.

To entertain fans until then, the festival — presented by JaM Cellars — plans a weekly virtual series of recorded past BottleRock performances and new musical and culinary programming titled “(re)LIVE BottleRock,” premiering at 3 p.m. Saturday on YouTube Live.

Fans also can stage their own, Napa-inspired festival experience at home, using a guide from the Napa Tourism Improvement District.

The online “(re)LIVE BottleRock” series will feature favorite BottleRock headliners and other artists, along with new culinary and celebrity mashups from home like the ones fans traditionally experience at the BottleRock Culinary Stage.

Imagine Dragons, Muse, The Head and the Heart and Tash Sultana will kick off the series on Saturday. Fans can view each episode by subscribing to BottleRock’s YouTube channel at BottleRockNapa, and will need to tune in live, as episodes will not be available to view after airing.

The inaugural episode is hosted by Allison Hagendorf, the Global Head of Rock at Spotify and Liam Mayclem, KPIX’s Foodie Chap.

“We would have loved to be able to share our festival’s great music, wine, food and incredible Napa Valley hospitality in person this Memorial Day weekend, and can’t wait until we can get together with music fans once again,” Dave Graham of BottleRock Napa Valley said in the announcement of the series. “For now, we are really excited to share some vintage performances, along with some new and innovative content with the hope of raising much needed funds to support those who have been financially hit hard by the pandemic.”

There will be opportunities to donate money in support of two charities during each show:The Crew Nation fund was created to help support live music crews who have been directly impacted as shows are put on pause due to COVID-19. The Napa Valley Food Bank provides food to low-income individuals, families, seniors and nonprofit organizations throughout Napa County, for which demand has greatly increased during the pandemic.

Future “(re)LIVE BottleRdock” episodes will continue to highlight past standout festival performances, plus a variety of new content featuring musical and culinary. Each episode will air weekly at 5 p.m. Fridays. For more information please visit

In addition, the supplemental plan offered by the Napa Tourism Improvement District includes:

Music — Spotify Playlist:

To start, fans can tune into BottleRock’s official Spotify playlist. It features the full 2020 lineup, including Red Hot Chili Peppers, Dave Matthews Band, Stevie Nicks, Miley Cyrus and others.

Wine — virtual tastings:

Each year, BottleRock brings together the best of the region’s world-famous wines, on-site staff of sommeliers and wine experts.

This year, BottleRock fans can still join the festival’s wine headliner, JaM Cellars, on a Virtual Happy Hour daily at 4 p.m. via Zoom. Each tasting features a specific topic and special guest, including live-streamed musical JaMSessions.

Craft cocktail — DIY:

To keep fans feeling festive at home, downtown Napa’s Gran Eléctrica shared its signature “Margarita Eléctrica” recipe:

1. Combine 1.5 ounces of blanco Tequila (made with 100% agave); ¾-ounce premium triple sec (Cointreau or merlet); 1  ounce of freshly squeezed lime juice and ¼-ounce agave syrup in a shaker tin filled with ice.

2. Shake the tin for 15-20  seconds to chill and dilute the cocktail, then strain over a salt-rimmed, ice-filled rocks glass.

3. For garnish, add a fresh lime wheel.

Food — play chef:

Every year, BottleRock offers a full menu that reflects the downtown Napa culinary scene, in addition to mashups of artists and celebrity chefs at the Culinary Stage.

While at home, festival fans can still eat at the Michelin-starred La Toque, in a way, by trying their hand at making chef Ken Frank’s easy short ribs with braised red wine.

Chef Vincent Lesage from The Meritage Resort and Spa is hosting a keto-style virtual cooking class at 1 p.m. on May 23 on Facebook Live. He will guide participants to explore the flavors of Napa with a light, keto twist.

Napa locals can also explore BottleRock’s featured restaurants by ordering takeout.

For other virtual experiences in downtown Napa and future travel ideas, visit

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