Body identified as man abducted from Santa Cruz home

Authorities say a man found dead in Santa Cruz County is the owner of a digital marketing company who was abducted from his home this week.|
ASSOCIATED PRESS
BY ASSOCIATED PRESS

SAN FRANCISCO - Authorities say a man found dead in Santa Cruz County is the owner of a digital marketing company who was abducted from his home this week.

The county's Sheriff's Office said in a statement Tuesday that 50-year-old Tushar Atre was “kidnapped during a crime” and last seen getting into a white BMW SUV. The BMW was later located along with a body.

Officials identified the body Wednesday as Atre.

Investigators say they believe the motive for the kidnapping was robbery. No suspects have been identified.

Atre owns a Santa Cruz-based firm called AtreNet Inc. that helps companies design their websites.

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