A 36-year-old man was killed Sunday afternoon when he was hit by a vehicle while riding his bicycle on Highway 1 just south of Fort Bragg, said the Ukiah CHP, which is searching for the driver of the truck they believe struck him.

The crash took place around 4:20 p.m. about two miles south of Fort Bragg near Boice Lane, Sgt. Wayne Danley said.

Based on information gathered so far, the CHP believes a driver in a red pickup struck the bicyclist as he was headed south on the southbound shoulder of the highway. The truck then continued south.

The bicyclist, Jacob Aaron Howard of Fort Bragg, was pronounced dead at the scene, Danley said. Debris at the scene suggests the truck might have sustained front-end damage and has a broken headlight, the CHP said.

Danley asked anyone with information about the crash or the whereabouts of the red truck to call the Ukiah CHP at 467-4000.

“It’s obviously one of those instances when we’re anxious to speak with the driver,” he said.