The launch of Sonoma Clean Power in spring of 2014 is widely cited as the single largest action Sonoma County has taken to address climate change locally.
The public agency and the county’s dominant electricity provider is credited with reducing emissions of carbon dioxide and other greenhouse gases in the atmosphere through large-scale purchase and delivery of renewable power from non-fossil-fuel burning sources, including geothermal and wind. Additional contracts are expected to add solar and more wind power to the mix next year, ambitious moves that represent the agency’s core mission of sourcing electricity from county- and state-based sources, while helping to stabilize rates.
Now, Sonoma Clean Power is making another huge bet: that it can convince hundreds of Sonoma County residents over the next two months to ditch their gas-guzzling vehicles for more fuel-efficient wheels. The public agency has launched a new, $2.5 million venture to help people purchase electric vehicles and install at-home charging stations, further advancing efforts to reduce climate change by targeting the largest source of pollution in Sonoma County — tailpipe emissions.
“If just 100,000 cars switched from driving on oil to driving on local renewables, we’d go a long way in achieving our climate change goals. That’s pretty extraordinary,” said Geof Syphers, chief executive officer of Sonoma Clean Power. “The state has some really strong objectives related to reducing emissions, but the state doesn’t really know how to achieve them, so this is our opportunity to experiment with relatively low risk.”
Starting Oct. 27 and through Jan. 5, Sonoma Clean Power will offer its customers $2,500 discounts — on a first-come, first-served basis — to purchase or lease a Nissan Leaf or a BMW i3, two models of electric vehicles on the market. Nissan and BMW have offered additional on-the-spot rebates against the purchase price of the vehicles at Santa Rosa-based Jim Bone Nissan and Hansel BMW.
Nissan is offering a $10,000 immediate rebate on Leaf purchases and up to $11,625 for the lease option, and BMW is offering $10,500 off for purchases and $9,500 off for leasing.
Low-income Sonoma Clean Power customers are eligible for an even greater discount of $5,000. Additional state rebates and federal tax credits are available for the purchase of electric vehicles.
Agency officials say $1.5 million for the electric vehicle program will provide 400 Sonoma Clean Power customers with a $2,500 discount, and 80 low-income customers with $5,000 discounts, not including the dealership incentives. An additional $1 million is available for installation of at home-chargers. Agency officials said the program will provide $1,000 discounts for 1,000 at-home chargers.
Sonoma Clean Power’s board of directors approved the program Thursday, touting the agency’s success over the past two years in keeping electricity rates stable, helping customers save money on their monthly bills and inking long-term renewable energy deals.
“This is a great investment that we should be making,” said Supervisor Efren Carrillo, who is on the agency’s board and who has helped lead the charge to offer government incentives for greater use of electric vehicles. “I believe we should be encouraging the transformation from combustion engine to electric vehicle.”
At present, basic electricity service for Sonoma Clean Power customers has an energy supply that is 37 percent renewable. Under state rules the utility’s supply from large hydroelectric projects does not qualify as renewable.