Aaron Webb has been appointed president of Purple Wine + Spirits in Graton. He formerly served as the company’s chief financial officer, and earlier was vice president of strategy and finance for the Jack Daniel’s and Casa Herradura global brand portfolios at Brown-Forman Corporation.

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Lisa Heath has been named executive vice president and chief financial and risk officer for Redwood Credit Union in Santa Rosa. She previously served as controller for OnPoint Community Credit Union in Portland, Ore.

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Dr. Guy Delorefice, who is board certified in internal medicine, has opened a new concierge medical practice at 370 Perkins St. in Sonoma. The practice allows patients who pay a membership fee more accessibility to, time with, and services from their doctor.

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Shelley L. Caiati has been named a staff accountant at Baldwin, McGaughey & Co. CPAs in Petaluma. A CPA, she will assist the firm’s business and individual clients with tax preparation and consulting needs.

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Cynthia Ermshar has become the director of marketing & admissions for The Oaks Post Acute rehab facility in Petaluma. She previously worked as an activity coordinator and as a community relations manager in facilities that serve the elderly.