New fall class at SRJC on building a wine club

The Santa Rosa Junior College Wine Studies program will offer a new class in the fall semester on how to build and maintain a wine club.

The course will cover such topics as ramping up traditional and social media communication with club members; hosting club events; and preparing marketing and public relations plans and materials.

Elizabeth Slater, founder of In Short Direct Marketing, a Windsor-based marketing firm, will be the instructor for the class.

The program this fall also has a new program adjunct professor, Chris Hanna, the president of Hanna Winery in Healdsburg. Hanna will teach the Beginning Sensory Analysis class (Wine 70) in the fall semester.

For more information, visit the college’s website at santarosa.edu.

Coppola offering 3 new wine-in-a-can selections

Francis Ford Coppola Winery, which helped launch the canned wine category in 2004 with its Sofia Mini label, has introduced three new wine-in-a-can selections.

The Geyserville winery, owned by the famed film director, will produce its Diamond Collection chardonnay, pinot grigio, and sauvignon blanc in a canned product.

“For a category that’s accelerated so rapidly over the years, consumers are still loyal to the Coppola brands they trust and admire, because they know we will deliver the same premium quality, consistency, and authenticity they know and love in a bottle, into a can,” said Corey Beck, president of Francis Ford Coppola Winery, in a statement.

The category has grown significantly in the past decade, driven by millennial consumers who appreciate that the cans are much easier to transport than bottles for outdoor activities, such as a hike or a day at the beach. E & J Gallo Winery has been aggressive in the marketplace with its canned products for its popular Barefoot label.

Lodi winery hires new GM for Geyserville facility

Jen Berman has been hired as general manager of Michael David Winery’s new Geyserville winery, which the Lodi wine company bought from Silver Oak Cellars earlier this year.

Berman has 13 years of experience in the industry, including serving as general manager and assistant winemaker at Stryker Sonoma winery and as a lab technician for the Sonoma Wine Co. in Graton. She has an undergraduate degree in biochemistry from UCLA and a master’s degree in business administration from Sonoma State University.

Michael David has gained a following with its 7 Deadly Zins and Freakshow brands, which both feature colorful labels on its bottles. It produced 650,000 cases last year, according to Wine Business Monthly.

The Geyserville facility, which includes a 12-acre vineyard of cabernet sauvignon grapes, is its first property acquisition in the North Coast.

“In (Berman’s) short time with us, she has already demonstrated herself to be a self-starter and a great fit. Her positivity and background will be a welcome asset as we set to kick off our first harvest at the Geyserville winery,” said Adam Mettler, director of wine operations for Michael David, in a statement.

Compiled by Bill Swindell. Submit items to bill.swindell@pressdemocrat.com.