College students who are more comfortable browsing the web than stacks of books can now research the artworks on display in Santa Rosa Junior College’s Doyle Library simply by pointing their phones at them.
The new Art Talk uses smart phone technology to make fine art accessible to a new generation of what writer Marc Prensky dubbed “digital natives,” students who never knew a world without home computers and the Internet.
SRJC librarians Alicia Virtue and Loretta Esparza created the online gallery to better engage students with the library’s extensive collection of fine art, all done by current or former faculty members.
By placing their smart phones over a QR code, students are connected to a video interview with the artist explaining his or her inspiration and creative thinking behind the piece. For some, that may even include a peek into their sketchbooks. The videos are accompanied by additional information like statements from the artist, biographies and links to further resources — including books — in the library.
The collection of 80 pieces of art, strategically hung throughout the third and fourth floors and the stairwells of the 145,000-square-foot library, is also available to non-students who come to the library during regular hours. Anyone with a Smart Phone equipped with a QR (bar code) reader app can take the digital tour. The complete collection, representing 56 artists and including Art Talk enhancements for 20 of those artists, is also available online on the library page at Santarosa.edu.
Stephanie Sanchez, who chairs the SRJC Art Department and is one of 20 featured artists, said the e-learning tool is a quick way for students to go deeper with their visual experience in the moment.
“We need to approach students using the media they’re familiar with,” she added. “Most students that we come across now would prefer to get any kind of information they can by Googling it or going right to the Internet. This is a way we hopefully can engage them in art and get them more excited about it.”
Virtue came up with the idea one day while watching a student trying to write a paper about two small white panels by SRJC art instructor Connie Goldman, part of a series she calls “Ripple.”
“I thought, ‘How does she now what to write?” said Virtue, noting how she herself loves to go to museums with her sister, an art historian, because she can offer such rich commentary about the art.
Goldman’s two pure white square panels on the face of it appear very simple. But now, by clicking on a QR code, students can find out that Goldman was thinking of the ripple effect on water and “the tension between stasis and change,” and that she chose to paint on fiberboard because it’s stronger and more stable than plywood panels; the square shape itself is a cross-cultural symbol for stability.
Virtue and Esparza secured a $2,000 grant from the SRJC Foundation’s Randolph Newman Cultural Enrichment Endowment, which paid for the video production. But Virtue, who is trained in coding and web design, built all the web pages with information about each artists and links to the videos stored on YouTube. Esparza did all the video editing, which took countless hours to bring each down to digestible clips of less than 3 minutes.