Snap out of it.
That’s what I tell the people under my roof when they want to go to Costco. Why? Because it always sets us back $300. We get excited about saving money on jumbo-sized everything and, as you know, saving money adds up.
That said, I recently went on a solo mission to Costco to peruse the wine section. (Don’t tell my family.) I wanted to see if I could actually make it out of there under three digits.
I discovered it’s best to wear sunglasses -- not to travel incognito, but to keep yourself in the dark as you pass all the expensive toys. It makes it easier to sidestep the play structure that sells for $999.99 and the kayak that runs for $399.99.
Once you make it to the back of the store, you can take off your sunglasses and immerse yourself in the wine section. You’ll be astonished at the $10 and under category. It’s not vast, but there are reputable brands, current vintages, and a good range of varietals.
Let’s be honest. Shopping at Costco is not a charming experience. It’s not like strolling down the aisles of a wine shop. There’s always a congested freeway of shoppers to contend with. But there is an upside: $10 and under gems. You can actually save money … that is if you can resist the kayak on your way to the check out counter.
Here are 5 Costco gems under $10 to get excited about:
Poizin 2014 California Zinfandel, 14.8%, $8.89. This is a tasty zin with a range – bing cherry, toast and cracked black pepper. It has ample fruit but it’s the kick of spice that wins you over. Spooky in a good way.
Terra D’Oro, 2013 Amador County Zinfandel, 14.5%, $9.99. A spicy zin with dense fruit – plum and blackberry. Zin-fanatics fond of balance over power will go for this. Firm tannins. Nice length.
Robledo, 2013 the Seven Brothers, Lake County, Sauvignon Blanc, 14.5%, $5.89. This is a tasty sauvignon blanc with notes of grapefruit, lime and mineral. Zesty spice. Dry finish. Lovely.
Matua, 2014 New Zealand, 13%, $7.89. For those crazy about New Zealand sauvignon blanc, this bottling won’t disappoint. Its aroma of jalapeno is enticing, and on the palate there’s grapefruit, lime and yes, more jalapeno. Striking.
Chateau St. Jean, 2013 North Coast Chardonnay, 13.4%, $8.69. A layered chardonnay that over-delivers. Aromas and flavors of honeysuckle, pear and apple. Rich fruit coupled with bright acidity. A steal for the price.