The curbside collection rates that most Santa Rosa residents pay are set to soar nearly 60 percent under a proposed 15-year contract the city has negotiated with the San Francisco-based garbage company buying its current hauler, The Ratto Group.
The city this week released details of the agreement it has struck with Recology to be the exclusive provider of the garbage, recycling and organic waste pickup services to approximately 55,000 residential and commercial accounts beginning Jan. 1.
If approved by the City Council, the deal is expected to generate $49 million in annual revenues for Recology, or $735 million over the life of the contract. The company would pay the city a 14 percent franchise fee, which would pump $7 million annually into the city’s coffers, or $105 million over the life of the agreement.
The report is the first official confirmation that Recology, one of the largest refuse providers on the West Coast, has survived a competitive and secretive selection process to ink a tentative deal with the city, a fact first reported by The Press Democrat earlier this month.
“It wasn’t a straight line to this point, but we got here,” said Eric Potashner, vice president at Recology. “Santa Rosa is a community that has a strong environmental ethos and I think it will be a good partner.”
City leaders have been saying for years the existing rates charged by The Ratto Group were below market, but just how much rates would rise under a new hauler was anyone’s guess. The staff report, prepared in advance of the Aug. 29 City Council meeting to vote on the deal, offered the public its first glimpse of the magnitude of the rate increases.
“It will be a bit of a shock to our residents because rates have been so low,” said Councilman John Sawyer, who served on the selection panel. “But it kind of goes back to that cliché, you kind of get what you pay for.”
Low rates have long led to big headaches for The Ratto Group, the dominant waste hauler in the county, serving eight of the nine cities plus the unincorporated areas.
The company, founded by Jim Ratto, has been repeatedly criticized for cutting corners in Santa Rosa in ways that resulted in poor customer service, dangerous working conditions for workers, low recycling levels, and an aging fleet of trucks that didn’t live up to its contract with the city.
It didn’t help that its recycling centers on Standish Avenue were ordered shut down by regulators. The company just obtained its long-sought solid waste permit from Sonoma County following an estimated $8 million in upgrades.
A typical residential customer in Santa Rosa with a 32-gallon garbage container, the most popular size, is currently paying $16.97 per month for garbage, recycling and yard waste pickup. Under Recology, that cost would rise to $26.85, an increase of 58 percent. The 20-gallon, 64-gallon, and 96-gallon are all slated to go up by similar amounts.
The city stressed that even with the increases, Santa Rosa’s rates would be 8 percent to 17 percent below the regional average. It estimated that under Ratto, rates were 42 to 48 percent below average.