Southern California head coach Pete Carroll, left, and Stanford head coach Jim Harbaugh greet each other after a NCAA college football game in Los Angeles on Saturday, Nov. 14, 2009. Stanford won 55-21. (AP Photo/Matt Sayles)

History of bitter but entertaining 49ers-Seahawks rivalry

The Broncos and Patriots will play a football game Sunday. Then the San Francisco 49ers and Seattle Seahawks will pummel one another in an event that should probably be enclosed within an octagonal cage.

The 49ers and Seahawks might be the two best teams in football, and they manage to get under one another's skin a way that few divisional foes can. The coaches seem to genuinely dislike one another. Each set of opposing fans calls the other guys frauds. The on-field action is rough, and frequently accompanied by disparaging commentary.

How did we get to this uncomfortable, flammable, highly entertaining moment? Let's examine a timeline of the NFL's most intense rivalry.

2002: The Seattle Seahawks move from the AFC West to the NFC West. San Franciscans fail to notice.

Apr. 2, 2007: Jim Harbaugh, Stanford's new football coach, is forced to defend his recent public assertion that the Pac-10's other private-university coach, Pete Carroll, plans to leave USC. "I definitely said that," Harbaugh acknowledges. "But we bow to no man. We bow to no program here at Stanford University." Something is born, and it is not a love affair.

Nov. 14, 2009: Harbaugh dials up a late 2-point conversion to run the score to 55-21 in a victory over Carroll's high-profile Trojans. "What's your deal? You all right?" a stone-faced Carroll asks Harbaugh at midfield after the game.

"Yeah, I'm good. What's your deal?" Harbaugh replies.

Stanford will go 2-1 against Southern Cal under Harbaugh.

June 21, 2010: Seattle hires former 49ers general manager Scot McCloughan as its senior personnel executive. He will show a willingness to acquire his former San Francisco players.

Jan. 7, 2011: The 49ers hire Harbaugh as head coach, bringing him again into direct competition with Carroll, who happens to be coaching the Seahawks.

Dec. 24, 2011: The 49ers eliminate the Seahawks from playoff contention with a 19-17 victory at Seattle.

Oct. 18, 2012: Seahawks players insist that Harbaugh honked at their team bus and waved after the 49ers' 13-6 victory at Candlestick Park.

Before that, Harbaugh harps on the grabby style of Seattle cornerbacks Richard Sherman and Brandon Browner. Asked about his receivers being locked up, Harbaugh replies: "I wouldn't use the words 'locked up.' There's another word I would use. But we'll take that up with the officials in New York."

Oct. 19, 2012: "Wasn't it just a couple weeks ago when they were talking about not doing things like that?" Carroll asks on 710 ESPN in Seattle. "The Giants, Kevin Gilbride or something like that?" Carroll is complaining about Harbaugh's recent complaints about Gilbride's complaints about Justin Smith holding on defense.

Dec. 23, 2012: The NFL flexes 49ers-at-Seahawks to "Sunday Night Football" but doesn't get the seesaw game it hoped for as Seattle crushes the visitors 42-13.

June 12, 2013: Harbaugh says he couldn't help but notice that five Seahawks have been suspended by the NFL for using performance-enhancing drugs since 2011, and uses the opportunity to take a swipe at the team up north: "We play by the rules. You want to be above reproach, especially when you're good, because you don't want people to come back and say, 'They're winning because they're cheating.' "

June 14, 2013: Browner, one of those who tested positive in Seattle, responds to Harbaugh's comments by saying, "He's a coach. He's never gonna be out there lined up against me. I wish he would. I'd put my hands around his neck."

Aug. 25, 2013: EA Sports releases video of a commercial for the "Madden NFL 25" game starring quarterbacks Colin Kaepernick of San Francisco and Russell Wilson of Seattle, each of whom promises to shave off one eyebrow if his team loses the game they'll play in three weeks. It's a cruel hoax.

Sept. 11, 2013: Niners special-teamer Anthony Dixon riles both feminists and Seahawks fans by calling his next opponent the "She-Hawks" on a late-night Twitter post. Seattle linebacker K.J. Wright counters by tweeting a reference to the "forty whiners." No one confuses the conversation with the Lincoln-Douglas debates.

Sept. 15, 2013: Another trip to Washington ends in humiliation for the 49ers, who are outplayed and battered in a 29-3 loss.

Sherman merrily dances with Sea-Gals cheerleaders after a late-game interception, and the CenturyLink Field fans set a temporary Guinness world record for loudest crowd noise.

Niners defensive tackle Ian Williams' is lost for the season when his ankle is broken on a cut block by Seattle guard J.R. Sweezy.

Sept. 17, 2013: The San Francisco Chronicle publishes a letter to the editor from two 49ers fans in Point Reyes Station who decry the "unsportsmanlike conduct" of the deafening roar at CenturyLink. The letter is widely mocked in Seattle.

Dec. 4, 2013: With another rematch approaching, Bay Area sports station 95.7 The Game releases its parody song "Pete Carroll Whines," to the tune of "Sweet Caroline."

Dec. 8, 2013: Some Seahawks fans pool their money and hire a plane to pull a banner reading "GO HAWKS 12" -#8212; a reference to Seattle's "12th Man" tradition -#8212; over Candlestick Park before a game. It doesn't work as Frank Gore's late run helps the 49ers prevail 19-17.

Dec. 22, 2013: In retaliation for the airplane, 49ers fans buy a billboard in Fife, Wash., about 27 miles south of CenturyLink Field. It depicts San Francisco's five Super Bowl trophies and reads, "GOT LOMBARDIS?"

Dec. 30, 2013: The 49ers sign safety Perrish Cox, who had spent two stints with the Seahawks in 2013 after starting the season in San Francisco. It's the latest in a series of two-way poaching incidents that also includes wide receivers Ricardo Lockette, Brett Swain and Devon Wylie, safety Chris Maragos and quarterback B.J. Daniels -#8212; all this year.

Jan. 11-12, 2014: The Seahawks take down the Saints a day before the 49ers win at Carolina in NFC divisional playoff games, setting up one of the most highly anticipated conference championship games in years.

This week: The Seahawks distribute game tickets through Ticketmaster -#8212; to residents of Washington, Oregon, Idaho, Montana, Alaska and Hawaii, and the Canadian provinces of British Columbia and Alberta. Niners fans from the Bay Area are forced either to go through secondary outlets. like StubHub or Craigslist, or to quickly snap up property in Medicine Hat.

Jan. 19, 2014: As Carroll tweeted last weekend, "Let it rip!!!"

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You can reach Staff Writer Phil Barber at 521-5263 or phil.barber@pressdemocrat.com.

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