Hello Alice files motion to dismiss case alleging racial discrimination
Small business resource platform Hello Alice has filed a motion to dismiss a class-action lawsuit claiming a grant program offered in partnership with Progressive Insurance Company unlawfully discriminated against business owners based on race.
The partnership program between Hello Alice and Progressive offered $25,000 in grants to 10 Black-owned small businesses to be put toward the purchase of a commercial vehicle for each business.
The lawsuit against Hello Alice states that plaintiff, Ohio resident Nathan Roberts, who owns Ohio-based trucking dispatch company Freedom Truck Dispatch, experienced reverse-discrimination and that he was treated differently because of his race.
“This (case) could impact your coffee shop, your child care center or your accountant and it’s really important to understand that this case is seeping through the main streets of America,” Hello Alice co-founder Elizabeth Gore said Thursday. “You take legal precedent and suddenly billions of dollars are stripped from what I think are the lifeblood of our communities.”
Gore said small businesses receive a majority of their funding, aside from customer purchases, from grants — either from the federal, state or business to business level — and through supplier diversity contracts with businesses owned by veterans, women or other socially disadvantaged groups.
“These lawsuits are trying to stop both of those economic capabilities,” she said. “The outcome of our lawsuit will set precedent (on the grant side) for the private sector to not be able to do gifting and grants to small businesses, which is billions of dollars that can be at stake.”
The motion, filed Wednesday morning in U.S. District Court for the Northern District of Ohio Eastern Division by Circular Board Inc., claimed the lawsuit is “wrong in every relevant respect” and raises four points.
In response to the claim of reverse discrimination, attorneys for Hello Alice argue that the grant program had other eligibility requirements unrelated to race, such as maximum number of employees and maximum annual revenue figures.
The motion claims Roberts did not disclose in the lawsuit whether he or his business met these other requirements, meaning he has not “alleged that the Black owned business requirement caused (him) any injury.”
The second point says the law being cited in the class-action lawsuit only applies to race discrimination in the making and enforcing of contracts. The motion said Roberts cannot claim that any race-based consideration was unlawful because the grant program was “a promise to make a gift” and did not become a contract.
The third point made is that the First Amendment does not allow Roberts to use the courts to sway Hello Alice or Progressive to change the terms of its grant program, which would violate the organization’s right to freedom of expression.
The final point says the grant program is a valid affirmative action program under U.S. Supreme Court precedent and the law the plaintiffs have sued under is not applicable to “a voluntary, private-sector affirmative action program where there is an existing manifest racial imbalance,” according to a motion overview.
Gore said this case should not be confused with the U.S. Supreme Court decision in August to end affirmative action in higher education.
“We think this case is meritless and sets the nation, and small businesses, back,” Hello Alice executives Gore, Carolyn Rodz and Kelsey Ruger said in a joint statement shared with The Press Democrat.
Hello Alice has served 1.4 million small-business owners, Gore said, and has administered over $40 million in grants to entrepreneurs.
She added that counter to the original lawsuit, Hello Alice created a campaign called Elevate The American dream to celebrate small businesses across the country making an impact.
Entrepreneurs of all backgrounds can be nominated on the campaign’s website for a chance to receive $1,000 in funding, mentorship and media coverage, along with other benefits. Gore said 50 businesses will be chosen.
The class action lawsuit was filed in August by America First Legal, Mitchell Law PLLC and Ashbrook Byrne Kresge LLC, naming Progressive Preferred Insurance Company, Progressive Casualty Insurance Company and Circular Board Inc. — the company that operates Hello Alice — as defendants.
Roberts, who is white and holds a commercial policy from Progressive, stated he “did not realize the grant was available only for Black-owned small businesses” when he began filling out the application until he reached the part that emphasized the grants were for Black-owned businesses.
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